Creative thinking.
Design crafting.
Growth driving.
Data loving.
Just some of the choice words people have used previously to describe me.
Thanks for dropping by.
Explore a selection of work below, read what others say about me, or find out more about my career to date.
DenGro | B2B SaaS
Designing an award-winning vertical CRM.
Founder-led product design focused on workflow clarity, operational efficiency and measurable business outcomes.
Signable | B2B SaaS
Maturing a SaaS brand for growth and enterprise trust.
Leading product experience, UX consistency and platform maturity during a critical scale-up phase.
Heygo | B2C SaaS
Designing a scalable virtual travel platform during rapid global growth.
Designing community-driven experiences for a rapidly scaling remote-first audience.
Align Technology | B2B SaaS
Transforming clinical education into a scalable learning platform.
Simplifying complex educational journeys across a global healthcare ecosystem.
Ethiopiaid | Website UX/UI
Designing experiences that drive real change.
Creating a frictionaless path to donation.
The Oldie | Website UX/UI
Modernising a legacy publishing experience.
Repositioning a heritage publication for a more digitally engaged audience.
Creative leadership across agency, startup and SaaS.
Explore samples of my many projects.